The need of the hour is to blend offline and online behaviours to get a 360° view of the Consumer.
- The consumer’s physical profile is not married to their online profile.
- This results in a limited view of the customer.
The need of the hour is to blend offline and online behaviours to get a 360° view of the Consumer.
A first-of-its-kind and complete O2O Communication Platform for Consumer Businesses
No more manual segmentation. The Inventa solution
dynamically segments users based on
location time and
preferences across the online and offline world view.